Barcelona president Joan Laporta in Richard Toll, Senegal
In an era when football is dominated by both exorbitant wages and transfer fees, Spanish giants FC Barcelona believe they are pioneering a fresh image for the sport.
Barca president Joan Laporta has inaugurated a Centre for Education and Sport in the northern Senegalese town of Richard Toll.
It is the first of many humanitarian projects Barcelona intend to open around the world to help disadvantaged children in terms of education, nutrition and health care.
"We are sending a message to the world that less fortunate people are not alone; football and FC Barcelona is thinking of them and trying to improve their daily life," the 45-year-old lawyer said.
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