Tanzania Horticulture
Tanzania scooped the global `Bronze Medal Award` in this year`s International Horti Fair held recently in Amsterdam, Netherlands heightening the visibility of the country's horticulture industry in international markets.
The award was won after Tanzania Horticultural Association (TAHA) took part for the first time in this biggest horticultural show in the world, which attracted 1,000 exhibitors from 51 countries; and approximately 47,000 people from 108 countries.
The Horti Fair focused on the areas of production, technology, supplies and trade/services.
`Although it was our first time to the global Horti Fair, the Tanzanian podiums stood out among the best stands in the show, winning the country a Bronze Medal for second runner up for best presentation of products` TAHA Executive Officer, Jacqueline Mkindi told a press conference yesterday.
Mkindi said that as a result the success, Tanzania of currently stands to receive a significant number of visitors, among them potential investors who indicated their interest to come and explore the possibility to invest.
`We succeeded in promoting our products, as many companies expressed a desire to establish a business relationship with the horticulture growers in Tanzania` TAHA boss explained.
Jacqueline said the stand attracted reporters from Europe and East Africa who gathered information with a view to promote the Tanzanian horticultural sector as a reliable destination for investment.
The great achievement was made possible by the TAHA exhibition team, led by their secretariat with the support of a consultant from the USAID-funded Tanzania Airfreight Project.
The team, she said, also comprised representatives from TAHA member growers like Mount Meru Flowers, the Ministry of Agriculture (Plant Breeders Right), and the Tanzania Investment Center (TIC).
The primary objective of attending the show was to highlight Tanzanian quality and the country`s competitive advantages to the market, to instill confidence through educating importers and other tier buyers about the quality product, certification labels and product/services available.
USAID is supporting the horticultural industry in Tanzania through the Tanzania Airfreight Project (TAP), by addressing the airfreight challenges faced by exporters, and empowering TAHA to promote the industry.
The Dutch Government through its Embassy in Dar es Salaam has also been supporting the industry and TAHA in various ways through the Public Private Partnership Programs initiated in Tanzania in 2005.
The Tanzania Horticultural Association (TAHA) is an organization with 48 members.
The association earns the country foreign currency of over US D 45million per year and employs more than 10,000 people.
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