Coca-Cola to sponsor Olympic Torch Relay

Coca-Cola will sponsor Tanzania participation in Olympic Touch Relay in April next year. The East African Coca-Cola Head of Government and Foreign Department, Nelson Githinji, said they would be very pleased to sponsor such international event. He said Coca-Cola had been globally supporting the rally for the last six years. Beginning in late March 2008, the Olympic Flame will be shared with citizens in at least 19 cities across the world ? including Dar es Salaam. Following its round-the-world tour, the Olympic Torch Relay will travel throughout mainland China, prior to arriving in Beijing, host city for the 2008 Olympic Games. `We are very proud for having a giant sponsoring portion in the event, considering that among all the African cities, Dar es Salaam is the only city which has been selected to take part in the 2008 Olympic touch rally,` he said. Coca-Cola will integrate its global advertising campaign `Coke Side of Life` in all marketing communications for the Olympic Games through the theme of `Live Olympic on the Coke Side of Life`. The message is an invitation to live on the positive side of life and shares the values of inspiration and the belief that an individual can make a difference that are also embodied in the Olympic spirit, he added. Githinji said the Olympic touch will arrive in Dar es Salaam on April 12 from Argentina. The General Secretary of the Tanzania Olympic Committee (TOC), Filbert Bayi, thanked Coca-Cola for its continued support of the relay.